Bulmers Pear Social Media
Posted on August 18, 2011
Our Bulmers Pear Facebook page was all about promoting sampling events in pubs nationwide. We started fun conversations around the events and answered questions from fans. This strategy took the online community offline to a real event and then back online to engage with the brand again.
Pearify Your Face: For the next phase of our Facebook activity, we created a fun application called ‘Pearify Your Face’ where fans could upload their photo onto a pear for comic effect. Over 2,000 people did it and many fans used their pearified face as a profile pic.