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Offline | Digital Copywriter – Radio Ads


Gordon’s Gin – ‘A gin worth getting into’

This was a nationwide outdoor campaign that I wrote with Jonathon Cullen while at Irish International back in 2003.

Making Waves

Many clients ask for a huge number of benefits to be squeezed into an ad, plus phone number, websites, multiple mentions of the brand etc, all turning the ad into more meaningless ‘wallpaper’.  And, because of the way media is bought, often ads are requested to be only 30 seconds, which can be very restrictive. But, clients are only partly to blame! Copywriters need to push back; to challenge the clients, show them what could be possible, get them excited about the possibilities of radio, and try and convince them to go with more exciting work.

Miscellaneous Radio Ads

[audio:|titles=Pasta with Papa] Dolmio – ‘Pasta with Papa’
[audio:|titles=French Flights] Renault – ‘French Flights’
[audio:|titles=Shacked Up] Castlethorn – ‘Shacked Up’
[audio:|titles=Bed Head] Castethorn – ‘Bed Head’

Dublin Business School

[audio:|titles=Education is a Journey]

‘Education is a Journey’

[audio:|titles=Fairy v Devil]

‘Fairy v Devil’

[audio:|titles=Career Gym]

‘Career Gym’

[audio:|titles=Traffic Report]

‘Traffic Report’

Little Blue Love Story – IIB Homeloans


I created this series of TV stings for IIB Homeloans, to frame the program ‘About the House’ on RTE1 while at Doherty Advertising in 2004.   They certainly reflect the property boom (or banking lending boom) at it’s zenith!