Digicel Business Jamaica

Advanced NetworkingI wrote 14 ‘Hot Sheets’ for Digicel Business Jamaica, the region’s leading full-service business solutions partner. This work was undertaken for Aileen Corrigan, now CEO at Trend Media.

The Brief

  • To write a concise description of each business service to be used online or as a one page printed document/flyer for Digicel stores and sales meetings.
  • To create consistency across the headlines, sub headlines and overall structure of the hot sheets
  • To emphasise the business value to the client using these services.
  • To stay away from technical jargon so that the services would be easily understandable by CEOs, CTOs and IT managers.

Jobs.ie – Radio Ads


Gordon’s Gin – ‘A gin worth getting into’

This was a nationwide outdoor campaign that I wrote with Jonathon Cullen while at Irish International back in 2003.


Making Waves

Many clients ask for a huge number of benefits to be squeezed into an ad, plus phone number, websites, multiple mentions of the brand etc, all turning the ad into more meaningless ‘wallpaper’.  And, because of the way media is bought, often ads are requested to be only 30 seconds, which can be very restrictive. But, clients are only partly to blame! Copywriters need to push back; to challenge the clients, show them what could be possible, get them excited about the possibilities of radio, and try and convince them to go with more exciting work.

Miscellaneous Radio Ads

[audio:https://www.digitalcopywriter.ie/wp-content/uploads/2011/09/Dolmio-Pasta-with-Papa.mp3|titles=Pasta with Papa]Dolmio – ‘Pasta with Papa’
[audio:https://www.digitalcopywriter.ie/wp-content/uploads/2011/09/Renault-French-Flights.mp3|titles=French Flights]Renault – ‘French Flights’
[audio:https://www.digitalcopywriter.ie/wp-content/uploads/2011/09/Castlethorn-Shacked-Up.mp3|titles=Shacked Up]Castlethorn – ‘Shacked Up’
[audio:https://www.digitalcopywriter.ie/wp-content/uploads/2011/09/Castlethorn-Bedhead.mp3|titles=Bed Head]Castethorn – ‘Bed Head’