Setanta Football 2011
Posted on December 20, 2011
We created a series of ads for Setanta Sports to drive subscriptions for the new season of Premier League Soccer. As no other channels shows soccer at 3pm on Saturdays, but Setanta have 33 premier league games at that time, we came up with the concept of ‘Setanta Time’.
‘Season Opener Ads’ – These ads were created to be synergistic with the press campaign marking the opening of the FAPL season.
‘Quip Ads’ – Team-specific display ads based on team-rivalries and quotes from managers, teams and news articles.