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Digicel Business Jamaica | Digital Copywriter

Digicel Business Jamaica

Posted on April 10, 2013

Advanced NetworkingI wrote 14 ‘Hot Sheets’ for Digicel Business Jamaica, the region’s leading full-service business solutions partner. This work was undertaken for Aileen Corrigan, now CEO at Trend Media.

The Brief

  • To write a concise description of each business service to be used online or as a one page printed document/flyer for Digicel stores and sales meetings.
  • To create consistency across the headlines, sub headlines and overall structure of the hot sheets
  • To emphasise the business value to the client using these services.
  • To stay away from technical jargon so that the services would be easily understandable by CEOs, CTOs and IT managers.