Rugby World Cup 2011

Posted on December 20, 2011 by lizzie

This was a series of ads for Setanta Sports to increase online subscriptions for Rugby World Cup 2011.  As Setanta are showing all 48 games live; as opposed to RTE’s 13, they wanted to communicate that subscription is a MUST for real Irish rugby fans.

Brand Ads – Emphasising Setanta has all 48 matches v RTE’s 13.

‘Rugby for Breakfast’ Tactical Ads – Synergistic with the offline ‘toaster’ campaign.