Rugby World Cup 2011

This was a series of ads for Setanta Sports to increase online subscriptions for Rugby World Cup 2011.  As Setanta are showing all 48 games live; as opposed to RTE’s 13, they wanted to communicate that subscription is a MUST for real Irish rugby fans.

Brand Ads – Emphasising Setanta has all 48 matches v RTE’s 13.

‘Rugby for Breakfast’ Tactical Ads – Synergistic with the offline ‘toaster’ campaign.

Setanta Football 2011

We created a series of ads for Setanta Sports to drive subscriptions for the new season of Premier League Soccer. As no other channels shows soccer at 3pm on Saturdays, but Setanta have 33 premier league games at that time, we came up with the concept of ‘Setanta Time’.

‘Season Opener Ads’ – These ads were created to be synergistic with the press campaign marking the opening of the FAPL season.

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Engineers Ireland

Engineers Ireland - Mechanical Engineering


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Eircom – Spoof 11811 voicemails

[audio:|titles=Reality Revival Team]‘Reality Revival Team’
[audio:|titles=Miss Demeanour] ‘Miss Demeanour’s International Relocation Service’
[audio:|titles=Healthy Kick Up the Ass]‘Healthy Kick Up the Ass’
[audio:|titles=Flatulence Clinic]‘Flatulence Clinic’
[audio:|titles=Dancing Queen Academy]‘Dancing Queen Academy’
[audio:|titles=Complete Co-ordination Company]‘Complete Co-ordination Company’

Facebook Places and Implications for Online Advertising

Facebook is rolling out its new Places feature to the Facebook for iPhone and Find out what the exciting implications of this are for online advertising.

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