This was a series of ads for Setanta Sports to increase online subscriptions for Rugby World Cup 2011. As Setanta are showing all 48 games live; as opposed to RTE’s 13, they wanted to communicate that subscription is a MUST for real Irish rugby fans.
Brand Ads – Emphasising Setanta has all 48 matches v RTE’s 13.
‘Rugby for Breakfast’ Tactical Ads – Synergistic with the offline ‘toaster’ campaign.
We created a series of ads for Setanta Sports to drive subscriptions for the new season of Premier League Soccer. As no other channels shows soccer at 3pm on Saturdays, but Setanta have 33 premier league games at that time, we came up with the concept of ‘Setanta Time’.
‘Season Opener Ads’ – These ads were created to be synergistic with the press campaign marking the opening of the FAPL season.