Making Waves

Many clients ask for a huge number of benefits to be squeezed into an ad, plus phone number, websites, multiple mentions of the brand etc, all turning the ad into more meaningless ‘wallpaper’.  And, because of the way media is bought, often ads are requested to be only 30 seconds, which can be very restrictive. But, clients are only partly to blame! Copywriters need to push back; to challenge the clients, show them what could be possible, get them excited about the possibilities of radio, and try and convince them to go with more exciting work.

Miscellaneous Radio Ads

[audio:|titles=Pasta with Papa]Dolmio – ‘Pasta with Papa’
[audio:|titles=French Flights]Renault – ‘French Flights’
[audio:|titles=Shacked Up]Castlethorn – ‘Shacked Up’
[audio:|titles=Bed Head]Castethorn – ‘Bed Head’

Dublin Business School

[audio:|titles=Education is a Journey]

‘Education is a Journey’

[audio:|titles=Fairy v Devil]

‘Fairy v Devil’

[audio:|titles=Career Gym]

‘Career Gym’

[audio:|titles=Traffic Report]

‘Traffic Report’

Eircom – Spoof 11811 voicemails

[audio:|titles=Reality Revival Team]‘Reality Revival Team’
[audio:|titles=Miss Demeanour] ‘Miss Demeanour’s International Relocation Service’
[audio:|titles=Healthy Kick Up the Ass]‘Healthy Kick Up the Ass’
[audio:|titles=Flatulence Clinic]‘Flatulence Clinic’
[audio:|titles=Dancing Queen Academy]‘Dancing Queen Academy’
[audio:|titles=Complete Co-ordination Company]‘Complete Co-ordination Company’