Tall Ships Quiz

Created as a Facebook application for the Enjoy Waterford Facebook page in celebration of the Tall Ships arriving in 2011.

Paddypower

From boxing to tennis, we had lots of fun creating display ads for Paddypower.com, with plenty of cheeky headlines in keeping with their humourous, irreverent tone.

 

 

Rugby World Cup 2011

This was a series of ads for Setanta Sports to increase online subscriptions for Rugby World Cup 2011.  As Setanta are showing all 48 games live; as opposed to RTE’s 13, they wanted to communicate that subscription is a MUST for real Irish rugby fans.

Brand Ads – Emphasising Setanta has all 48 matches v RTE’s 13.

‘Rugby for Breakfast’ Tactical Ads – Synergistic with the offline ‘toaster’ campaign.

Setanta Football 2011

We created a series of ads for Setanta Sports to drive subscriptions for the new season of Premier League Soccer. As no other channels shows soccer at 3pm on Saturdays, but Setanta have 33 premier league games at that time, we came up with the concept of ‘Setanta Time’.

‘Season Opener Ads’ – These ads were created to be synergistic with the press campaign marking the opening of the FAPL season.

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Gordon’s Gin – ‘A gin worth getting into’

This was a nationwide outdoor campaign that I wrote with Jonathon Cullen while at Irish International back in 2003.